For those of you who aren’t already familiar with her work, our Managing Director Rushina Munshaw Ghildiyal, who is now a food consultant and culinary trainer, began her career with a humble little food blog over a decade ago. This literary venture, called ‘A Perfect Bite’ was one of India’s first food blogs. From being a blogger Rushina went on to establishing her place in India’s culinary world as a food writer. When she first began her career, food writing as a genre was almost unheard of and there were very few dedicated food writers, food magazine, food websites, forums etc. Those were the dark days; before twitter provided a space for foodies to connect and before burrp! could tell you where to eat! Since then the industry has grown, western trends in food are reflected in the Indian market and food writing has evolved. The food industry is in a state of rapid growth, and it’s an exciting time to be a part of it.
With the launch of APB Cook Studio, a cookbook in the pipeline and her various other endeavours in the food industry Rushina has always stayed at the forefront of this growth. Food writing opened several doors for her, and she in turn contributes to the industry by helping young writers find their voice. To do this, she designed food writing workshops, which familiarize participants with the genre, introduce them to food writing and hopefully inspire them to write about food. In the past she has conducted food writing workshops at the Kala Ghoda Arts Festival. This workshop was attended by people from all walks of life, some who were completely unfamiliar with food, some who were passionate home cooks, some students hungry for knowledge and some seasoned writers. It was a huge success, and by the end most participants were writing deliciously descriptive prose.
Last week Rushina conducted yet another Food Writing workshop: an extensive 2 day exploration of food writing, in association with Avid Learning, Time Out Mumbai and Literature Live. This workshop was particularly special to Rushina and all of us at APB Cook Studio, because this was the first one of its kind we were able to host in our very own space. The atmosphere at APB Cook Studio is inspiring; with the finest ingredients, best possible equipment and trained chefs and culinary trainers. We were thrilled to be able to share this space with enthusiastic aspiring writers.
Participants were able to taste dishes, explore new flavours and ingredients, and even create and test their own recipes. They were served delicious meals and surrounded by gourmet food, which is just what you need when writing about food. They learnt to identify and describe flavours, they learnt how to instill emotion and feeling into these descriptions, something Rushina does with expert ease. They wrote recipe features and reviewed recipe books, restaurants and products. All their work was shared and reviewed! The two day workshop ended with a small competition; the winning article will be featured in Time Out Mumbai – which is a great way for any food writer to start their career! We wish them the best, and hope we’ve infected them with our love for food and words!